Q.
I have a small group of like-mind people who wants to come to a biz meeting but no proper place. Do you have a solution for that?
A.
This usually is settled by a meeting in a kopitiam. However, big company goes to hotel and convention centre. The concept is space, food & beverage and audio-visual facilities (AVF).
In fact, there is a cheaper way to do this by offering a mixture of space and necessities in the Internet. They do webinar.
But still, nothing can be compared to meeting up face-tp-face because emotion and response is instantaneous. For this, many are willing to pay a price.
So, I aspire to set up a 'kopitiam' to facilitate our group 'my-realestateforum' and other groups who are in need of this meeting facilities.
Who are the other groups?
Multi-level marketing, mushrooming enterprenuer, university groups, professional associations who does not have a space, and etc.
Medicines can cure illness.
Still, it needs a delivery system. That is medicine has to be applied to the patient. It is similar here.
A space is medicine for a meeting (need to solve problem). However, what is the delivery system?
In medicine, there is e.g. nanotechnology, like the chemo drugs being delivered to the tumour by a medium or being coated onto a nanoparticle.
So, how a meeting space is being delivered to, say a Multi-level brand or professional association?
This is the core discussion of this article.
Food and drinks (beverages) can be the bridging agent.
Entertainment (Karaoke) can be the agent too!
Seminars (educational) can be the value added service.
Food and beverages
This is simple and straight forward. Good food and drinks will attract patronage. Repeat patronage if excellent food at reasonable price.
A concept of bakery with good coffee or tea which is served in the ambient of air-conditioned boardroom is not over doing. Furthermore, some background classical music would be inviting for a small business meeting.
Of course, everything comes with a cost. Higher cost would be levied on certain food servings and duration of use would also determine the price. It is like cyber cafe.
Entertainment
Karaoke would be good if after some meeting, some people would like to let the hair down, so to speak to enjoy the company of friends with songs and musics. Despite, this profiling may incur extra cost and limited by restrictions due to local regulations.
Seminars
A good way to enhance the delivery system would be conducting selected seminar in the vacant space and time when it is underused.
As the space is used for meetings, similar purpose can be organised for the public. In such case, the branding of the space is really spelled out in its core competence - space for rent and seminar for rent.
